Course Overview:
This course examines technological innovation and its relationship to value-creation and business strategy. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. The overall goal of this course is to help you, the business school student, to understand, appreciate and learn to manage the technology innovation process. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch new businesses around innovative products and technologies.
Course Objectives:
At the conclusion of this course, the student will be able to:
- Articulate the importance of Innovation and Technology Management to individual businesses and our economy;
- Discuss specific applications of Innovation and Technology Management as a competitive business strategy;
- Discuss successful and unsuccessful examples of how companies have responded to innovation and technological change;
- Articulate the business potential for a specific emerging field of scientific or technological research;
- Recommend business development strategies for a specific field of scientific or technological research